How I generate 12+ qualified meetings per month

Quick reality check

Before going wild building campaigns, for any client I always need to validate who's the dream customer (Ideal Customer Profile) and why they should care (unique offer) to craft the journey of your ideal buyer.

Otherwise, the workflows won't land and we do not want to be shooting in the dark.

This step is therefore the most crucial of all.

Our Operating System: All-bound.

I always spend a lot of my personal time figuring out how to best convert a given audience and I can assure you: what works best is all-bound marketing.

By far, and for one simple reason:

• Inbound alone is invisible by default, even with great content. Issue: Lack of awareness 📣

• Outbound alone can spark short-term traction but how can your prospects trust you? Issue: Lack of authority 👨🏻‍💼

We want to build an audience + credibility AND proactively reach out.

Felix Haas, Design Lead at Lovable also spoke about how Founder-led growth gives an unprecedented GTM edge — DM if you want the full conversation.

Purposing inbound content for authority building

Before leads convert, they need to assess.

Content is your proof of work to earn legitimacy and avoid being "another random company".

The trick though not only to post, but to engineer the content creation.

1. Show you’re sharp –> Share insights, wins, playbooks.

2. Show off your brand -> Everything about your company should dazzle (design is definitely part of this one).

3. Show you're human -> Mistakes, thoughts or even personal matters.

4. Show you’re to be trusted –> Share value, knowledge + proof.

Besides replies, DMs and spotting signals, we also want to deliver valuable lead magnets (to de-anonymize AND engage your audience).

And assign our leads to the right sequences and/or CRM tag. It is paramount to prioritize your ideal customer profile.

The outbound machine (Part 1 - internal)

When it comes to detecting social intents, there can be 3 automated trigger points - or more if you are using mass-GTM tools like me.

- Profile visitors - Someone visited my LinkedIn
- Social engagers - Commented or liked one of our posts (Trigify.io)
- Website visits - A visitor clicked on a CTA / pricing page.

Now. In order to sort the leads according to priority (Tier 1/ High intent, Tier 2/ Medium Intent, Tier 3/ Low intent), what we want is a scoring mechanism.

Why? Because the worst thing we can do is treating our high-intent prospects like cold leads.

Leveraging an automated scoring system is extremely powerful to categorize leads accordingly, straight to Hubspot or your CRM of choice.

Note: This is a simplified version of a "scoring system", but it tends to be more advanced and complex (e.g. -3 pts if user unsubscribes newsletter).

Also, our content machine (see above) should be revised each quarter according to how your verticals interact with your content.

The outbound machine (Part 2 - external)

Let's get a little deeper in the outreach realm. For the sake of concision, I will simply provide a simple step-by-step.

1/ Validate buyer journey & persona
Make sure you know exactly who you’re targeting, what pains they have, and what triggers their attention. No point outreaching without clarity.

2/ Build the lists (Sales Nav + scraping tools)
Use Sales Navigator with tight filters (industry, tenure, past companies...) and export via tools like Emelia or Evaboot.

3/ Clean & deduplicate data
Remove duplicates, junk leads, and wrong fits. We want to keep it clean so your campaigns don’t burn credibility.

4/ Enrich for context (FullEnrich, Clearbit, Clay)
Add missing emails, job titles, LinkedIn URLs, and firmographic data. Enrichment gives you the edge in personalization.

5/ Craft personalization messages at scale
We can leverage every lead's Linkedin bio to create a semi-personalized message person for each individual.

6/ Launch multi-touch sequences (Lemlist, Instantly)
Plug enriched leads into an outbound automation tool, personalize what you can, set smart delays, and track replies.

7/ Leverage the inbound strategy (above) at the same time
While outbound runs, inbound builds long-term trust. Content, lead magnets, and authority signals warm up cold leads before you even reach out.

Lastly, don’t set and forget.

Run A/Bs, analyze reply types, and iterate subject lines, first lines, and CTAs on a regular basis.

Volume is useless without iterations and feedback loops.

Final word

Obviously, I had to skip some steps to keep this use case short & sweet, but with the right foundations and a couple months of implementation, I can guarantee you should be able to get over 10 meetings booked.

if you are serious about building a proper outbound engine, I am just one DM away.

👉 https://calendly.com/serge-altscale/meet